I have graduated from SREDA OBUCHENIYA, Moscow in July' 2021
I was working with a brand of an American eco-cosmetic Isabella’s Clearly
isabellasclearly.com
The objectives of my diploma project are:
Logotip creation: recreating face of the brand, revealing an image
and a character of the brand, consumer coverage expanding
Re-Branding
Visual Identity creation (package)
Analysis and market researches
Product line design and adaptation
Brand is open-minded,warm, authentic, grandmotherly , loving and international like a
family where it is inviting you to live in.
The essential of the brand is a natural products with healing and
care properties made by unique author’s recipes which can be used
by the all family members.
The main insight of the audience: «I need a natural and safe
cosmetic for the whole family».
